Christmas letters don’t always have to be cozy little love-letters to your loved ones. In this age of networking, it is important to send out Christmas letters to even those whom you don’t really have a personal relationship with. Yes, I am talking about the letters you write to your customers. Sure, you don’t like all of them; you probably see most of them only once or twice a year, but that doesn’t mean that they don’t deserve a letter from you.
As the times get busier, you can stand out in the eyes of your customer by remembering them when they least expect to be remembered. A well-written Christmas letter will not only make you remembered in the customer’s eye, but they will also develop a certain level of respect and goodwill that your competitors won’t have.
So how does one go about writing such a letter? It is quite a bit of a dilemma since you have to be respectful to your customers, but at the same time, you want to soak in the festivities of Christmas and crack a few jokes in the letter.
The key, we believe, is to have an appropriate balance. You don’t have to be a complete king of pomp, but at the same time, you don’t have to be frigid and unmoving. You have to make the letter personal, without being intrusive or unprofessional.
Begin your letter by wishing the customer and their family a very happy Christmas. After this obligatory salutation, describe how you value the customer and how you look forward to building ever-lasting synergies with the person in question. For a bit of a personal touch, recount a moment from the past such as the first meeting or the first contract signing, these anecdotes will help develop a degree of interpersonal relations.
In conclusion, sign off by wishing them all the wealth and happiness. The key is to keep your letters short and sweet without sounding pompous or too informal. Add a personal anecdote to emphasize the fact that these letters aren’t just some generic samples mailed to different people, but that you actually spent time writing it. Noticing such things will help our customers realize how much we value them.
As far as the humor goes, make sure to avoid any racist or other kinds of inappropriate joke. If you don’t know the customer too well, try not to make any jokes as this may come off as too clingy as well making the sender look bad. You never know what a particular customer may be sensitive about, better not to take any risks.
Sample of a Christmas Greeting Letter to Customers
I wish you and your family a very merry Christmas. I hope this letter finds you in the best of health, wealth and fortunes.
I would like to take this moment to thank you for your unwavering trust in our firm. I really appreciate the solid partnership that you and I have built over the course of time. It seems like it was only yesterday that I mispronounced your name, which led to the hilarious confusion.
I hope that this Christmas, and the coming new year bring you plenty of good fortune and that you continue to be the positive person that you already are.
Moreover check our Tips for Writing a Great Christmas Letter your Clients